How to use infographics to market your business?

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There is a lot that goes into ensuring the success of a business. Merely creating a high-quality product is not enough. You must also market it well.

Ninety-four percent of consumers report that they are likely to be loyal to a brand if they find it to be transparent. And your marketing plays an integral role in showcasing a transparent and authoritative image.

While many foci on conventional marketing, the new trend is to focus on content marketing. More than 60 percent of marketers create at least one blog post a day. And 42 percent of B2B marketers also find content marketing to be effective.

When it comes to content marketing, using infographics is an excellent way to grasp the attention of your target audience. After all, 32 percent of marketers find visual images to be the most critical aspect of content marketing. Here is how you can use infographics for marketing your business successfully.

1. Add them to landing pages

Since infographics are one of the best ways to grab the attention of your target audience and ensure better engagement, they are the best tools to use for your call to action. Rather than highlighting your key propositions through bullet points or a verbose product paragraph, you can create an infographic to do the same.

Integrate appealing visuals in your landing pages to illustrate your point of difference better as well as to offer instructions about the proper way of using your business’s products. Make sure to incorporate the elements of color psychology. By using the right colors in your infographic, you can send the right brand message to your customers. For instance, you can use blue to relay trust and reliability, while reds can be used to convey passion and determination.

2. Use infographics to educate consumers

Sixty-five percent of the people are described as “visual learners.” You can leverage this psychological trend in humans to better inform customers about your product.

For instance, let’s assume you have an online store that sells leather jackets. There are various types of leather jackets that you sell. Here, infographics that help customers differentiate between different kinds of leather jackets will help ensure that customers make an informed decision.

Whenever it comes to educational content, you need to find ways to make sure customers read the entire infographic. If you are unsure about how you can create an infographic that sells; you can take help of the blog published on Visme that explains the tools you can use to create infographics. Quality digital agencies, for instance, SETalks can then be used to market your educational content in an appealing way to attract customers.

3. A new type of newsletter

Customers who subscribe to newsletters consume at least twice as much as the content of businesses than those who don’t! Therefore, getting your website, visitors subscribed to your newsletter is a pivotal way to convert them into loyal customers.

A lot of businesses don’t realize this, but infographics have the potential to make newsletters attractive enough to be subscribed. Considering that infographics make any content appealing since it presents it succinctly, it is great for newsletters.

Use infographics to summarize the main points of your content. Add them in the main body of the newsletter.

4. Repurpose how you use infographics

Since 90 percent of information processed by the human mind is visual, squeezing the most value out of infographics can significantly help you in marketing the right brand image. You don’t necessarily have to use infographics traditionally to market your business. A great way to increase the effectiveness of infographics is by repurposing how you use them.

Apart from using them in a newsletter, you can also create slideshows using infographics that you can then add either on your website or on platforms like Slideshare.

5. Don’t limit your infographic to your website

A lot of businesses make the error of limiting their infographic to their website or newsletter. The rationale is to either illustrate the entire content or none at all. However, now, effective marketing is one which makes use of all the tools and platforms available.

For instance, you can use your online presence to promote snippets of your infographic on relevant social media platforms. This can include Instagram and Facebook. What’s the benefit of doing so? Well, there are over 3.2 billion social media users worldwide. And 2.32 billion users are active on Facebook. The content you share on the platform is bound to reach a significant portion of your target audience. Since infographics are much likely to be read to being visual in nature, you can leverage them to build the authority of your business.

However, there is an art to sharing snippets from your infographics. You will need to decide how you will divide the infographic and which piece you will post at that time. The best way to do so is by first identifying segments that can be effectively promoted in isolation and then decide which of them are more impactful than others. During the peak engagement hours, you can then share snippets you think are more likely to lead to purchase.

6. Don’t stop innovating

The question arises, is merely having visually appealing infographics enough? While they might be today, the same cannot be said about the future. We live at a time when innovations happen overnight, and adoption soon follows suit.

Just like other forms of marketing, infographics are also evolving with every passing day. For instance, now, many businesses are making use of animated infographic to stand further out. Make sure you stay updated about all the recent innovations and trends. It is essential to be an early adopter of new marketing trends to make sure that your brand realizes the differential benefit before everyone else jumps on the bandwagon.

Final thoughts

Market your business effectively and witness the change it makes to your conversion rates. In a world where every industry is concentrated on competition, your marketing efforts are one of the few things that can give you an edge. Who knows, maybe all you need is the right infographic to boost your business!