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Since the birth of moving pictures, people have been hooked on television shows, movies, films, and videos. In the age of the internet, people’s fixation on videos is even more apparent, evidenced by the popularity of online video hosting site YouTube and rapid growth of online streaming site Netflix.
If you use social media, you don’t need statistics to know that videos are very popular among users. To be more precise, today 55% of people consume video content thoroughly, and by 2021, 82% of all the internet traffic will be driven by videos.
There’s no denying the massive audience of videos online, and where there’s a large audience, there’s usually a huge market to tap into. Years have proven how effective videos are at drawing people’s attention and keeping it.
Leveraging video in your marketing campaign can help you get ahead in the saturated online market. Here are three compelling reasons to get into video marketing now.
Video ads and product videos greatly influence consumers’ purchasing decisions
Nearly 50% of internet users will search for product videos before buying something. Shopping online means you’re unable to examine an item as you would in a physical shop, so consumers will naturally search for other means to check a product before buying.
Product videos provide consumers with the necessary information they need to make the decision whether to buy something. According to data, they’re highly effective at driving sales, generating a 144% increase in purchases.
When asked about factors that influenced their purchases in the past month, about 64% of consumers said that they were influenced by marketing video they watched on Facebook. What’s more, about 43% of internet users are still clamoring for more video content from marketers.
Videos significantly increase organic traffic from SERPs
Between an article and video explaining a product, the majority of consumers would choose the video in a heartbeat. Internet users, about 68% percent of them, prefer videos for many reasons, including the more visually stimulating content and the speed and efficiency videos summarize and relay information.
Video marketing caters to a wide variety of people. Even the laziest buyers would watch a related video before purchasing a product.
It’s not just consumers that love videos. Google loves them too. Embedding videos on your website can double your search traffic.
This works because Google pulls up a video thumbnail next to your search result, which helps set your page apart from the others. Moreover, Google owns YouTube, so leveraging YouTube videos can considerably influence your search traffic results.
Having videos on your page can also potentially increase the time a visitor spends on your website. The longer visitors consume your page, the more it boosts your site’s reputation and search engine rank. According to data, videos can bring in a 157% increase in organic traffic from SERPs.
Video marketing revenue grows each year
Last year, video marketing racked up $28 billion in revenue, and it’s projected to grow by 14.6% each year. At the pace the video marketing trend is growing this year, the industry’s revenue is expected to reach $47.89 billion by 2022.
This year, Facebook is predicted to earn $4.5 billion in video ads revenue alone, and it’s expected to grow to over $9.5 billion in 2021. YouTube advertisers continue to grow in number, approximately by 40% every year.
Around 81% of businesses use videos in their marketing campaigns and believe in their effectivity. In the following year, more marketers plan to exploit videos as marketing tools to generate more traffic and revenue to their business.
Video is a powerful marketing tool. With the right application, you can boost your search engine ranking, reach out to a wide audience, build trust, and establish your reputation to ultimately generate more sales and profit.
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