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It isn’t easy to work in the creative business industry. Apart from talent, it is imperative that you know some of the most common tricks that you can do to get noticed by your market. Most of the time, even if your team has the talent to compete with some of the best the industry has to offer, expect things to still be a struggle without the proper marketing and promotion.
Now, for someone who is new in the industry, or for someone who happens to be struggling, here are some things that you can do to give the business the boost that it needs.
Building a Brand
The first thing that you have to understand is that branding is more than just a logo. It is imperative that a creative business establishes a brand. It means that you should think of a catchy name, a logo, and even build a style guide.
Here, you will be able to determine which type of font you are supposed to use, and what type of voice you should also be applying in your content.
For starters, you will have to think of a name and a logo to your business. What it does is make the business easy to remember. However, a name and a logo are not the only things that you will have to think of.
Part of building a brand involves using the right colors that can initiate the right emotion. Same is true on your fonts. You need to have fonts that can reflect your brand’s overall personality.
Aesthetically Appealing and Functional Website
Next, any business should have its own website. When it comes to choosing a website, you need to consider both functionality and aesthetics. Now, in terms of looks, you should choose to have hi-res photos. Given the resolution of some screens, you want to cater to big screens. In fact, you can even integrate videos into your website design to get the attention of potential clients.
Also, the site should load fast. How fast should the website load? As rule of thumb, if your website is loading for more than 3 seconds, you already lost around half of your visitors. Given the competition that you might have in your niche, you don’t want to lose your customer’s interest.
The website should also be mobile-friendly. These days, more than half of Google queries come from mobile devices. In addition to this, Google has been ranking mobile-friendly websites, especially on mobile results. Mobile-friendly design means that the website doesn’t just fit in a small screen. It also means that the website’s navigation has been adjusted to smaller screens. Hamburger menus and some elements of the design are sometimes turned off on mobile to accommodate faster loading time and easier navigation.
There are a number of themes that can be used these days for your website if you don’t plan on coding one from scratch.
SEO
Search Engine Optimization or SEO is a great way to market your business without throwing a huge amount of money in your marketing campaign. What SEO does is get your website on top of the search result page. Here, you get your website to become visible to more people.
A lot of businesses attempt to reach the first page because most Google users tend to just stay in the first result page. It ultimately means that if your page doesn’t rank on the first page, you end up losing a majority of your potential traffic.
But of course, ranking your website these days isn’t really a simple endeavor. You will need to make sure that you know the current algorithm. The current Google algorithm prioritizes content and user experience. You also have to know which SEO strategies are considered prohibited by today’s algorithm to avoid getting de-indexed. Why is getting de-indexed such a big deal? Getting de-indexed from Google ultimately means that your site does not appear in any of the search results.
Social Media
Next, you should also focus on social media. There are currently billions of social media accounts. Using platforms such as Facebook, Twitter, and even Instagram can give you the chance to reach your audience for free. For starting entrepreneurs, you can even target your audience. You can use these social media platforms to find the right market by adjusting the demographic and finding people with similar interest as your market.
The good thing is that you can automate the social media posts along with other business processes. Here, you can schedule your posts and the software publishes your posts according to schedule.
Portfolio
Another means to promote your business and get your name out there is by displaying your portfolio. Regardless if you are a wedding photographer or a videographer, clients prefer to see what you can do. And the best way to convince clients is by showing them your best works over the years. If you are truly confident about your work, this can be a good way to get more clients to get interested.
Content Marketing Strategy
If you want to get noticed online, it is a good idea to take your content marketing strategy seriously. Start by writing highly informative content to improve your reputation in the market. Here, you can be perceived as an authority in the industry. And on most occasions, this means that you get trusted by clients easier.
In order to maximize your business, it is imperative to try these tried and tested strategies. These strategies can help give you the boost that you need even if you only have a small marketing budget.
About Eric Gordon
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