Readership: the new mantra of guest blogging

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The very real fact is that guest posting does not plan on getting any easier for any practitioner as time rolls on. This sounds like a harsh opening to my article but I will go forward with it in any case because in truth, digital marketing has evolved far too much. Now, we are looking at a new Penguin update possibly hitting the search engine and most of the bigger blogs have already started talking about the impacts. For smaller businesses, this can easily turn out to be worst case scenario, unless quicker measures are met of course. Image source: Flickr

The problem with guest bloggers is simple though: they are still stuck on getting links rather than content that can be worthy of being displayed on blogs. I do not need to elaborate on how content marketing has entered the era where it needs to be more authoritative rather than syntax heavy. Your article or post is good when it adds value. No filler, no extra links, it simply needs to be a piece that can be considered as a good read by those who are reading it. Getting that mix is well a bit tricky.

Make the blog admin love your idea

Even if you truly believe that you are the guy to go to when it comes to blogging, getting that message across to the correspondent in front of you is a tough task. In most cases, your guest post ends up failing before going live. Why does this happen?

• Inappropriate structuring as per the needs and location of the blog.
• The writer does not read through the guidelines. Typically a case if you are trying to produce blogs by the trunk load for bulk link building.
• You pick a mediocre choice of research and explain of it within your article.
• Adding links without properly relating with the subject matter of the post or the sentence in question. Blog owners are always careful about allowing spam-ridden content on their site, so your content has to be savvy.
• Writing generic posts without opinions, which just disgruntle and disappoint the blog owner. Even if these do go live, they don’t do a lot of good for your readers or for your reputation.

Cooking the mix: content development, it’s all about readership

Think of this as any good presentation to the audience. A perfect dish is one that balances substance with taste; a good painting is one that delivers content with an artful style so by same stream a good article balances its presentation with its chunks and content. This obviously goes hand in hand with how you can convince the site owner too, but you need this even more for adding value to your link in Google’s eyes. Again, note the fact that there is update coming within 2016 that will weed out a lot of content. If you are looking at culprits that might get the boot first then irrelevant articles on blogs will be very high on the list.

The advice is really very simple: structure your writing to suit the blog. Your ideas do not have to be groundbreaking every time but they should be ones that are not present on the blog. Add such ideas in a manner that adds value to those who are reading it.

Social media is your friend in more ways than you realize

The comment section is good but social media is much better. Your marketing has to now think in terms of Twitter or Facebook. As soon as the article goes live, there is literally nothing lost in putting forward a tweet with a fresh hashtag for it. This advice especially applies for writers who have lots of articles live but are having trouble in getting traffic numbers for their linked websites.

Email marketing, social media and even PR are very valid methods that can get you exceedingly impressive results if you take enough time to invest in it after getting your article live. This works in your favor a lot, because with each article you market ends with you creating one or two followers more.

Those extra followers? They increase your readership. Remember this that blogging is not about how many links or articles you write but more about how you can gain a steady readership. One article a month getting multiple views over a platform is still better than four articles in the same timeline managing the solitary reader.

Please Note: This article was written by a guest writer and Evolutionary Designs may or may not agree with what is written. Please contact us if you have any questions about the writer or if you want to guest write for us.