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Color Theory is important for every type of designer. It is important to understand color. Using the right color can make or break a design. Today’s post is from Smashing Magazine and is about color theory. If you have any questions or needing more information about color theory this article is worth the time to read.
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Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in somone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there’s a lot to it. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Cultural differences mean that something that’s happy and uplifting in one country can be depressing in another.
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